Collaboration with the US National Down Syndrome Society.
After collaborating with the Pepitamola Foundationin Spain, Neolith® Group began an all-new collaboration campaign with the US National Down Syndrome Society (NDSS) in 2018.
This is the leading organization in the fight for rights for people with Down syndrome.
The purpose of this alliance was to spread awareness and contribute to the social integration of people with Down syndrome through its brand ambassador Pepita Sierra, better known as @Pepitamola in social media.
Neolith® Group and NDSS jointly created a support, awareness and social integration platform for people with Down syndrome.
From the very beginning of the campaign with @Pepitamola, the two entities worked worldwide side-by-side to promote their values and the inclusion of these children and adults through advertising and social media.